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Apple's approach towards innovation and creativity

How Apple, the most innovative company in the world, manages innovation and creativity.
1. Auflage

von: Christoph Müller
15,99 €
Verlag:	Grin Verlag
Format:	EPUB, PDF
Veröffentl.:	28.02.2011
ISBN/EAN:	9783640847709
Sprache:	englisch
Anzahl Seiten:	13

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Titelbeschreibung

Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: A, Prifysgol Cymru University of Wales, course: Organisational Learning and Development, language: English, abstract: This paper deals with innovation and creativity in today’s organisations and outlines how Apple has established itself as one of the leaders in the hardware and software and consumer electronics devices industry. It devotes considerable attention to the key aspects that make an innovative and creative organisation and attempts to highlight how Apple’s approach differs from contemporary innovation management principles. Finally, the paper focuses on the reactions of employees to Apple’s work environment, possible shortcomings of its approach to innovation and recommendations that need to be considered in order to overcome increasing competitive pressure and ensure organisational success from a long-term perspective.