Details
International Online Marketing Communication Strategies of Global Players. A Linguistic Study with Special Reference to T-Mobile
1. Auflage
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39,99 € |
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| Verlag: | Grin Verlag |
| Format: | |
| Veröffentl.: | 29.10.2015 |
| ISBN/EAN: | 9783668077249 |
| Sprache: | englisch |
| Anzahl Seiten: | 169 |
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Beschreibungen
Diploma Thesis from the year 2002 in the subject English Language and Literature Studies - Linguistics, grade: Sehr Gut, Klagenfurt University, language: English, abstract: The purpose of this study is to analyse the international online marketing communication strategies of a mobile communications provider that has recently ‘gone global’ from a linguistic point of view.
This field of business has so far operated on a local level; through the merger of various companies operating on a national level to form the global player T-Mobile this has become an international business.
The present study will compare the linguistic implementation of T-Mobile’s online marketing communication strategies on the corporate as well as two local Internet sites and attempt to filter out possible cross-cultural differences.
Since an analysis of all relevant media would deserve more consideration than the purpose and length of this thesis allow, I wish to focus on just one media, the Internet, as this communication channel is exemplar of the ‘open-strategy’ approach of international marketing communications.
This field of business has so far operated on a local level; through the merger of various companies operating on a national level to form the global player T-Mobile this has become an international business.
The present study will compare the linguistic implementation of T-Mobile’s online marketing communication strategies on the corporate as well as two local Internet sites and attempt to filter out possible cross-cultural differences.
Since an analysis of all relevant media would deserve more consideration than the purpose and length of this thesis allow, I wish to focus on just one media, the Internet, as this communication channel is exemplar of the ‘open-strategy’ approach of international marketing communications.
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