Details
Critical Public Relations. Contexts and Issues
Critically discuss the assertion that „public relations is the art of getting material into the media without paying for it - nothing more, nothing less‟1. Auflage
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13,99 € |
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| Verlag: | Grin Verlag |
| Format: | |
| Veröffentl.: | 22.05.2017 |
| ISBN/EAN: | 9783668450981 |
| Sprache: | englisch |
| Anzahl Seiten: | 17 |
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Beschreibungen
Essay from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: Public Relations’ definitions are divided into those that support the humanitarian side and the idealistic social role of them and those that support that Public Relations is a basic tool of corporate propaganda.
This paper presents the idealistic side of Public Relations but also analyzes the critisisms of PR as a means of propaganda and media manipulation.The paper concludes that PR is not just getting material to the media and gain free publicity but it is rather a powerful means in the corporate armory. Definitely, it is not either propaganda or campaigning but it is a communicative mode aiming at promoting corporate interests while at the same time with the inclusion of ethics, it takes care of the company image and makes the company a responsible part of society.
This paper presents the idealistic side of Public Relations but also analyzes the critisisms of PR as a means of propaganda and media manipulation.The paper concludes that PR is not just getting material to the media and gain free publicity but it is rather a powerful means in the corporate armory. Definitely, it is not either propaganda or campaigning but it is a communicative mode aiming at promoting corporate interests while at the same time with the inclusion of ethics, it takes care of the company image and makes the company a responsible part of society.
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