Details
Go Do!
For People Who Have Always Wanted to Start a Business1. Aufl.
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11,99 € |
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| Verlag: | Wiley |
| Format: | EPUB |
| Veröffentl.: | 22.03.2012 |
| ISBN/EAN: | 9780857083166 |
| Sprache: | englisch |
| Anzahl Seiten: | 216 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
<b>A refreshingly simple, easy-to-read guide to getting started in business</b><br /> <br /> <p>If you've ever dreamed of starting your own business, this book will give you the information, inspiration, and reassurance you need to get started. It encourages budding entrepreneurs to take the leap into the dark, while shining a bright light on the first six months of a successful start-up. It breaks down what appears to be an Everest-size challenge into a series of small hills for you to conquer. Written by successful entrepreneur Jeremy Harbour, <i>Go Do!</i> argues that the skills and tactics of successful entrepreneurship can't be learnt except by doing. So this book offers the guidance and the confidence you need to just go do it.</p>
<i>Acknowledgements vii</i> <p>Introduction 1</p> <p>1. Go Me! 9</p> <p>2. Risk 29</p> <p>3. Go You! 41</p> <p>4. The Worst Five Excuses 57</p> <p>5. The Invention Myth 83</p> <p>6. Taking Responsibility 97</p> <p>7. The Four Stages of Enterprise 107</p> <p>8. Planning 119</p> <p>9. Marketing 137</p> <p>10. A Compelling Offer 157</p> <p>11. Go Do! 171</p> <p><i>About the Author 199</i></p> <p><i>What People Have Been Saying About The Harbour</i> <i>Club Light 201</i></p> <p><i>Index 203</i></p>
<b>Jeremy Harbour</b> has spent 20 years starting-up, buying and selling SME companies in the UK. He was the runner up Coutts Entrepreneur of the Year 3 times, has written for <i>Men's Health</i> and appeared on the <i>Money Channel</i>. He has mentored for the Prince's Trust and been featured in the <i>Telegraph</i>, <i>Sunday Times</i> and <i>Financial Times</i>. He founded the Harbour Club in 2009 to provide training in acquiring and selling businesses.
<p><b>Have you ever thought about starting a business of your own?</b></p> <p>Chances are you have, but have yet to take the plunge. It feels like too much of a risk, you lack the capital, you don’t have the experience… All these worries conspire to hold you back. But they shouldn’t. It’s time to stop procrastinating and make it happen.</p> <p>If you’ve ever dreamed of being your own boss, this refreshingly simple book will give you the information, inspiration, and reassurance you need to get started. It’ll encourage you to take the leap into the dark, while shinning a bright light on the things you need to do to get started, breaking down what appears to be an Everest-sized challenge into a series of small hills for you to conquer.</p> <p>Written by successful entrepreneur Jeremy Harbour, <b><i>Go Do!</i></b> shows that the skills and tactics of successful entrepreneurship are best learnt by doing. It will give you the confidence you need to confront your fears, plan for success, and just <b><i>Go Do!</i></b> it.</p> <p><b>GO DO! explains</b></p> <ul> <li>How to come up with your killer idea</li> <li>How to get started without a huge bank balance</li> <li>Where to start when Planning your business</li> <li>What happens if you go bust</li> <li>What steps you need to take in your first days, weeks and months in business</li> </ul> <p>"This book takes the reader through that real, scary, joyful and ultimately rewarding journey into wealth."<br />—<b>Penny Power Founder of Ecademy and Digital Youth Academy</b></p> <p>"Jeremy ably dispels the myth that you need to invent something new to start your own business. People have made money selling bread for thousands of years – the successful ones just do it better."<br />—<b>Nick Jenkins, Founder of Moonpig.com</b></p>
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