Details
Gramsci and Media Literacy
Critically Thinking about TV and the Movies|
36,99 € |
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| Verlag: | Lexington Books |
| Format: | EPUB |
| Veröffentl.: | 11.05.2021 |
| ISBN/EAN: | 9781793619860 |
| Sprache: | englisch |
| Anzahl Seiten: | 148 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
<p><span>Gramsci and Media Literacy: Critically Thinking about TV and the Movies</span><span> offers a series of contemporary media analyses that use Antonio Gramsci’s theory of hegemony to explore how dominant ideologies in media delivery, historical storytelling, and gender in today’s mass media environment become the commonsense viewpoints that maintain power structures in civil society. Through a media literacy approach, case studies of ideological delivery through television and film illustrate why Gramscian media theory serves as a valuable tool for revealing the many ways hegemonic thought operates in the media sphere and in everyday life, and they offer hope for counterhegemonic understandings.</span></p>
<p><span>This book offers a series of analyses of contemporary media texts that illustrate how Antonio Gramsci’s theory of hegemony can inform approaches to media literacy.</span></p>
<p><span>Chapter 1: Introduction</span></p>
<p><span>Chapter 2: A Gramscian Approach to Media Literacy </span></p>
<p><span>Chapter 3: Gramsci, Film, TV, and Cable Streaming: Toward Counterhegemony</span></p>
<p><span>Chapter 4: Hegemonic Masculinity in the Mass Media</span></p>
<p><span>Chapter 5: The Gendered </span><span>Endgame</span><span>: Marvel’s New Man</span></p>
<p><span>Chapter 6: Conclusion</span></p>
<p><span>Bibliography</span></p>
<p><span>Index</span></p>
<p><span>About the Authors</span></p>
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<p><span>Chapter 2: A Gramscian Approach to Media Literacy </span></p>
<p><span>Chapter 3: Gramsci, Film, TV, and Cable Streaming: Toward Counterhegemony</span></p>
<p><span>Chapter 4: Hegemonic Masculinity in the Mass Media</span></p>
<p><span>Chapter 5: The Gendered </span><span>Endgame</span><span>: Marvel’s New Man</span></p>
<p><span>Chapter 6: Conclusion</span></p>
<p><span>Bibliography</span></p>
<p><span>Index</span></p>
<p><span>About the Authors</span></p>
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<p><span>Erika Engstrom</span><span> is professor and director of the School of Journalism and Media at the University of Kentucky. </span></p>
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<p><span>Ralph Beliveau</span><span> is associate professor in the Creative Media Production area of the Gaylord College of Journalism and Mass Communication, and affiliate faculty in the Department of Film and Media Studies and the Department of Women’s and Gender Studies at the University of Oklahoma.</span></p>
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<p><span>Ralph Beliveau</span><span> is associate professor in the Creative Media Production area of the Gaylord College of Journalism and Mass Communication, and affiliate faculty in the Department of Film and Media Studies and the Department of Women’s and Gender Studies at the University of Oklahoma.</span></p>
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