Details

Growing the Top Line

Four Key Questions and the Proven Process for Scaling Your Business
1. Aufl.

von: Cliff Farrah
18,99 €
Verlag:	Wiley
Format:	EPUB
Veröffentl.:	10.06.2021
ISBN/EAN:	9781119779186
Sprache:	englisch
Anzahl Seiten:	240

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Beschreibungen

Titelbeschreibung

Pioneering growth strategist Cliff Farrah reveals how to grow revenue like a Fortune 500 giant Growing the Top Line: Four Key Questions and the Proven Process to Scaling Your Business delivers the step-by-step approach to topline growth used by some of the word’s most successful companies. In this book, leading growth strategy consultant and author, Cliff Farrah, reveals the copyrighted growth strategy that he has developed over the last twenty years through 1,400 successful client engagements and input from leaders at Fortune 500 organizations. Featuring interviews from current and prior leaders at major corporations like Intel, Nike, Chase, Oracle, Raytheon, and the WHO, Growing the Top Line demonstrates that regular business growth isn’t a mystery to be "hacked." Instead, Farrah distills revenue growth into a simple methodology that readers can use to successfully plan growth at their own companies. Readers will discover: <ul> <li>The four questions each business leader must ask him or herself when formulating a growth strategy</li> <li>The sixteen different pathways to growth that those four questions unlock, and how to follow them</li> </ul> Interviews with key leaders and executives who bring the author's framework to life Perfect for executives, managers, and entrepreneurs tasked with growing revenue, Growing the Top Line also belongs on the bookshelves of business enthusiasts and employees who hope to make a quantifiable impact in their work.

Inhaltsverzeichnis

Introduction 1 The Growth Matrix and the Four Key Questions 2 Which CUSTOMERS Will I Serve? 3 Which GEOGRAPHIES AND LOCATIONS Will I Serve? 4 What GOODS AND SERVICES Will I Sell? 5 What BUSINESS MODEL Will I Use? 6 The Growth Framework: The 16 Ways a Company Can Grow 7 The Process Overview: How to Build a Growth Strategy 8 Creating the Team 9 Defining Business Objectives: Step 1: Targeting the Hill We Need to Take 10 Internal Assessment: Step 2: Understanding the Force and Resourcing We Bring to the Fight 11 External Assessment: Step 3: Understanding the Terrain We Will Fight On and the Foes We Will Face 12 Select Growth Pathways: Step 4: Decide Which Route to Take 13 Select Strategies: Step 5: Plan the Battle on Each Route 14 Model Returns: Step 6: Assess the Outcome 15 Map Strategy to a Timeline: Step 7: The Power of a Picture 16 Navigating in a Storm: Growth in a COVID World Conclusion Acknowledgments About Cliff Farrah Index

Autorenportrait

CLIFF FARRAH is a pioneer in the field of growth strategy development, having spent the last 20 years as the President and CEO of the Beacon Group. Under his leadership, Beacon has delivered over 1,500 growth focused projects to leading global corporations in over 85 markets. At play, Cliff Farrah is a competitive sailor, a former US national amateur champion, and has been profiled on ESPN and in Sailing magazine. He is a graduate of the Darden Graduate School of Business at the University of Virginia.

Back cover copy

Praise for Growing the Top Line “A really excellent book. Growing the Top Line takes core concepts that are familiar, but organizes them in a special way. It takes an important but murky concept and makes it simple, logical, and measurable. I recommend it for any strategist who is charged with ramping revenue, at any company.” DAVID MAISTER, author of Managing The Professional Service Firm and The Trusted Advisor “In Growing the Top Line, Cliff Farrah teaches how to think with an objective eye as you plan growth. He understands how businesses operate and how to win in the market — a perfect and unique combination.” SHERI DODD, Vice President and General Manager, Medtronic Care Management Services “Experience, strategy, and process are at the core of what Cliff offers in Growing the Top Line. Insights based on this type of talent are hard to come by.” FRANK SOQUI, Vice President and GM Desktop, Workstation and Channel Group, Intel Corporation “Cliff’s systematic approach to framing growth opportunity areas for your business is worth the read.” MARTIN J. CURRAN, Executive Vice President and Innovation Officer, Corning “Finally, a book from Cliff Farrah! Growing the Top Line is not to be missed. A fresh and simple framework to effective strategy by one of the greatest modern practitioners.” JOHN SEEBECK, Vice President and GM, eCommerce, CDW “Growth strategies can often be complex, which can lead to poor internal communication and misalignment on company objectives. Cliff Farrah’s book, Growing the Top Line, is filled with useful insight and a framework that can simplify this process and clear the pathway for success.” RAMI RAHIM, CEO, Juniper Networks “Four simple questions and a repeatable process force traditional and non-traditional leaders to examine the universe of growth paths and prioritize them based on business objectives and expected ROI. While this sounds simple, experienced strategists know just how difficult this is. With Growing the Top Line, we are all better equipped to achieve our growth objectives.” NANCY LYONS CALLAHAN, Global Vice President Services Strategy, SAP