Details
Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)
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81,24 € |
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| Verlag: | Auerbach Publications |
| Format: | |
| Veröffentl.: | 19.04.2016 |
| ISBN/EAN: | 9781439881927 |
| Sprache: | englisch |
| Anzahl Seiten: | 436 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe
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