Details

Magnetic Stories


Magnetic Stories

Connect with Customers and Engage Employees with Brand Storytelling
1. Aufl.

von: Gabrielle Dolan

13,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 22.02.2021
ISBN/EAN: 9780730388531
Sprache: englisch
Anzahl Seiten: 208

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<p><b>Improve customer and employee loyalty with your brand stories </b></p> <p>Your brand is the stories people share about you when you’re not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institution or a political party; a local café or a global franchise — everyone has a brand and everyone has a story. The reality is people are already sharing stories, both the good and the bad.  </p> <p><i>Magnetic Stories</i> will walk you through how to develop and communicate your own brand stories, focusing on the five types of stories you need in business to connect and engage people with your brand. You’ll learn how to: </p> <ul> <li>Connect with your customers in a more authentic way </li> <li>Increase the engagement of your employees  </li> <li>Make decisions based on your company values and purpose </li> <li>Have a stronger presence online by sharing great stories  </li> <li>Take control of your brand and reputation for greater success </li> </ul> <p><i>Magnetic Stories</i> delivers a unique and timely message which is perfect for any business, regardless of size or industry. </p>
<p>About the author xv</p> <p>Acknowledgements xvii</p> <p>Introduction xix</p> <p>How to use this book xxv</p> <p><b>Part I: Bring Together Brand and Stories 1</b></p> <p>The power of brand storytelling 3</p> <p>A magnetic attraction 11</p> <p>‘Just give me the story!’ 17</p> <p><b>Part II: Tell 5 Types of Brand Stories 25</b></p> <p>Creation stories: How and why it all started 27</p> <p>Culture stories: Our values and behaviours … the vibe 35</p> <p>Customer stories: Showcase your impact in the real world 47</p> <p>Challenge stories: Tales of when the going gets tough 55</p> <p>Community stories: Bringing life to corporate responsibility 65</p> <p><b>Part III: Implement Brand Storytelling 73</b></p> <p>Define: Know what your brand is (and isn’t) 77</p> <p>Teach: How to educate storytellers 85</p> <p>Collect: How to find stories 93</p> <p>Communicate: Where to share stories 101</p> <p>Create: How to generate stories 115</p> <p><b>Part IV: See Magnetic Stories in Action 123</b></p> <p>Case Story: Ferguson Plarre Bakehouses, Australia 125</p> <p>Case Story: Columbia Restaurant, Florida, USA 133</p> <p>Case Story: The Fullerton Hotels and Resorts, Singapore (and Sydney) 141</p> <p>Case Story: Mekong Capital, Vietnam 147</p> <p>Case Story: Transpower, New Zealand 157</p> <p>Conclusion 167</p> <p>Connect with me 169</p> <p>Index 171</p>
<p><b>GABRIELLE DOLAN</b> is a global thought leader on real communication and business storytelling. A highly sought-after international keynote speaker, educator and author, Gabrielle has worked with thousands of high-profile leaders from around the world. </p>
<p><b>Take control of your brand and your stories for greater success</b></p> <p>Your brand is the stories people share about you when you’re not in the room, and it’s these brand stories that determine if people buy from you, employ you, work for you or invest in you. When the stakes are that high, wouldn’t you want to take control of it? In <i>Magnetic Stories</i>, business storytelling expert Gabrielle Dolan reveals how you too can create and share stories that stick. <p><b>Learn how to: </b> <ul><li>define and distinguish your brand</li> <li>stand out from the competition</li> <li>implement brand storytelling effectively </li> <li>strengthen your presence online by sharing magnetic stories</li> <li>make your employees and customers your greatest advocates.</li></ul> <p> In a world of inauthentic brands, <i>Magnetic Stories</i> is a must read for anyone who wants their brand to be relatable, believable and to create long-term brand loyalty.

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