Details

<p>Foreword ix<br /><i>Anne CONDAMINES</i></p> <p>Preface xiii</p> <p>Acknowledgments xv</p> <p>Introduction xvii</p> <p><b>Part 1 The Challenge of Popularizing Science 1</b></p> <p>Introduction to Part 1 3</p> <p><b>Chapter 1 The Dialogue Between Science and Society 5</b></p> <p>1.1 The popularizing project 5</p> <p>1.1.1 How we talk about popular science 6</p> <p>1.1.2 Promoting popularization 7</p> <p>1.2 Science in the media and the multiplicity of actors 10</p> <p>1.2.1 From scholarly knowledge to social knowledge 10</p> <p>1.2.2 Perspectives on science and experts 12</p> <p>1.3 Scientific and media approaches to popularization 17</p> <p>1.3.1 Divergence between scientific and media approaches 17</p> <p>1.3.2 Convergences between these approaches 20</p> <p><b>Chapter 2 Discourses on Science 25</b></p> <p>2.1 Genres in scientific communication 25</p> <p>2.2 Scientific discourse 28</p> <p>2.2.1 Terminological variation in specialized discourse 29</p> <p>2.2.2 Specialized and general language 32</p> <p>2.3 Scientific media discourse 33</p> <p>2.3.1 Language and variation in the popularization process 34</p> <p>2.3.2 Parallel between popularization and education 36</p> <p><b>Chapter 3 Theoretical and Methodological Tools for Analysis 41</b></p> <p>3.1 Identification and categorization of names and designations 41</p> <p>3.1.1 Designations in a discursive context 42</p> <p>3.1.2 Analysis and categorization of designations 43</p> <p>3.2 Characterization of objects of discourse 43</p> <p>3.2.1 Characterization of an object of discourse: media schematization 44</p> <p>3.2.2 Formal markers characterizing objects of discourse 46</p> <p><b>Part 2 Science in the Media: Agroecology in the Daily Press 49</b></p> <p>Introduction to Part 2 51</p> <p><b>Chapter 4 An Introduction to Agroecology 53</b></p> <p>4.1 Presentation of biological control 54</p> <p>4.1.1 Definition of terms and terminological instability 55</p> <p>4.1.2 Regulatory approach to plant protection 57</p> <p>4.2 Media discourse under study 59</p> <p>4.2.1 French press corpus 60</p> <p>4.2.2 English-language press corpus 61</p> <p><b>Chapter 5 Names and Designations of Discourse Objects 63</b></p> <p>5.1 Designations of plant protection methods 63</p> <p>5.1.1 Protection methods in French 63</p> <p>5.1.2 Control methods in English 69</p> <p>5.1.3 Summary of method designations 71</p> <p>5.2 Designations of agents and plant protection products 73</p> <p>5.2.1 Biocontrol agents (insects) 73</p> <p>5.2.2 Biocontrol products 76</p> <p>5.2.3 Summary of product designations 79</p> <p><b>Chapter 6 Characterization of Discourse Objects 81</b></p> <p>6.1 Crossed perspectives on methods and products 81</p> <p>6.1.1 Complementarity of methods and products 82</p> <p>6.1.2 Opposition between methods and products 87</p> <p>6.1.3 Synthesis of oppositions and binarism 92</p> <p>6.2 Simplified look at methods and products 93</p> <p>6.2.1 Simplification through (co)textual structures 93</p> <p>6.2.2 Simplification by analogical reasoning 94</p> <p><b>Part 3 Challenges in the Mediation of Agroecological Issues 97</b></p> <p>Introduction to Part 3 99</p> <p><b>Chapter 7 Terminological and Cognitive Issues 101</b></p> <p>7.1 Designations and specialization 101</p> <p>7.1.1 Semantic shift between areas of expertise 102</p> <p>7.1.2 Determinologization 104</p> <p>7.1.3 Designations and connotations 106</p> <p>7.1.4 Name equivalents in discourse 111</p> <p>7.1.5 Agent and product status 112</p> <p>7.2 Binarism and cognitive bias 114</p> <p>7.2.1 Strengths and weaknesses of binary reasoning 114</p> <p>7.2.2 Strengths and weaknesses of analogical reasoning 123</p> <p><b>Chapter 8 Challenges in Agroecology 129</b></p> <p>8.1 A shared responsibility 129</p> <p>8.1.1 The connection between content and style 130</p> <p>8.1.2 Development is inseparable from dissemination 136</p> <p>8.2 Scientific mediation 137</p> <p>8.2.1 Reflexivity and scientific mediation 138</p> <p>8.2.2 Language and terminology 143</p> <p>8.2.3 Involving the public 149</p> <p>Conclusion 159</p> <p>Glossary 167</p> <p>References 171</p> <p>Index 193</p>

<p><b>Hélène Ledouble</b> is an associate professor at the University of Toulon, France. She works in applied linguistics and textual data analysis, and is particularly interested in popular science discourse on environmental issues.</p>

US