Details
Success Factor: Corporate Culture
Developing a Corporate Culture for High Performance and Long-term Competitiveness, Six Best Practices2. Aufl.
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6,99 € |
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| Verlag: | Verlag Bertelsmann Stiftung |
| Format: | EPUB |
| Veröffentl.: | 27.06.2011 |
| ISBN/EAN: | 9783867933681 |
| Sprache: | englisch |
| Anzahl Seiten: | 256 |
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Beschreibungen
Do corporate culture and leadership contribute to a firm's success? And if so, how? How can a company create and develop its corporate culture to compete successfully over the long term? Answers to these questions emerge in case studies of the business practices of six long-established and world-renowned companies: the BMW Group, Deutsche Lufthansa, Grundfos, Henkel, Hilti and Novo Nordisk. In a project initiated by the Bertelsmann Stiftung, researchers investigated these firms and analyzed the central characteristics of corporate success from a culture perspective. The case studies render a detailed picture of each firm's distinctive corporate culture and the factors that shape it. Based on these examples, Sonja A. Sackmann has identified concrete strategies and practices that illustrate how a company's management can make a significant contribution toward developing a dialogue-oriented corporate culture that supports a firm's viability. The appendix provides a checklist for readers who want to develop their firm's culture and practice culturally aware management.
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